.Column Scenery: 15.Ever asked yourself how an electrical engineer winds up operating an influencer marketing system? Jonathan Eg, CEO of Partipost, spills over the tea on The Adrian Show.Key takeaways:.Why trading protocols resulted in solitude (and a profession pivot).The magic formula: authenticity + congruity = influencer effectiveness.B2B influencer advertising in Asia: It's happening, yet gradually.AI influencers: Cool, yet most likely won't substitute your BFF's Instagram.The payment trouble pestering influencer marketing (and how Partipost is addressing it).Exciting simple fact: Jonathan's dad expects Mondays. Yes, you review that right.Profits: The influencer advertising garden is evolving faster than you can claim "wipe up." From micro-influencers to artificial intelligence characters, the game is actually modifying-- however genuineness still reigns supreme.Therefore, prior to you underrate that good friend with 200 followers as "certainly not prominent," always remember: on earth of nano-influencers, your bestie may simply be actually the following significant trait.Tune in for more influencer ideas and perhaps grab a tip or two for your own Instagram game!